Our future guests often ask me what our tours are going to be like, and I try to explain the feeling of ‘family’, and how it is so different than anything else out there. Oddly, it is a difficult thing to explain, especially since our future guests are little more than strangers on a phone line at first. But it is without question the number one reason for our success. After all, we get countless of word of mouth bookings. With all that is going on in the current economic meltdown and the fact that the travel industry is suffering so terribly, we aren't feeling it at all. In fact, we are showing a 56% INCREASE over last year because of it.

So today I think I managed to find the best way to explain that sense of family. Not by explaining what it is like during the tour, but how it has changed our lives after tours. Here it is:

I came back to the US after the 2008 season last October. Four and a half months have passed since. In that time, we have not only stayed in contact with many of our past guests, but have seen them, stayed with them, and partied with them. Here is a rundown:

Last week Paola wanted to teach Alyssa, our 18 year old daughter, how to make Ceci Soup. She was saying it was so easy that she could do it blindfolded. As we laughed at her, she insisted that she could, so I ended up betting her $100 that she couldn’t. What started out as a stupid little bet turned into an evening of intense laughter and family fun.
We found a sock, blindfolded Paola and she went to task as I filmed her. While it all went quite well, she failed to consider a few potential pitfalls. For one, at our house here in Florida, we have a flat electric stove. Finding the buttons was an exercise of trial and error. Additionally, she had some trouble finding rosemary, and finally learned that Paprika and Marjoram smell more or less the same.
In the end, with almost no help at all, Paola pulls it off. More importantly, we had a week’s worth of laughter in an evening… and some great Ceci soup!
Those of you that know us from our cooking classes and tours in Italy will get a chance to see Paola do her thing at our winter home in the States.
I only hope you have as much fun watching this as we did making it. We’re even talking about make this a regular thing, turning it into a video cooking class.

“My daughter speaks perfect English. After all, she spent a month in England with a native family”. That was the quote that caused me to simply give up, and it speaks volumes about Italian culture and the denial so many of them live in.

It happened this past October. I was in a local barber shop in Soriano nel Cimino. The barber was telling me of the frustrations he had been experiencing as he tried to communicate with the American tourists that t=started coming over the past few years. They would come into the shop, looking for a haircut, but he had difficulty communicating with them. After all, he doesn’t speak a word of English, and it certainly helps to know what kind of cut your customer desires.

I certainly understood, and promptly offered to help him. I explained that I would create a list of common (and not so common) terms that a barber would need to use, along with their Italian translations. He could simply give the sheet of paper to customers and solve most of his problems. I had done similar things for local restaurants, an ice cream stand, etc.

Imagine my surprise when he declined the offer. He explained that he had been asking his daughter to do such a list for him, but she lives far away, is busy, and has had no time. He explained that his daughter had studied English in school, and was therefore fluent in English. I explained to him that while she may have excellent English skills, it was highly unlikely that she would have many barber shop terms in her vocabulary. After all, what are the chances that she learned ‘buzz cut’ or ‘mullet’ in her studies?
I continued to explain that he had an American sitting in the chair, and while his daughter may be fluent in English, it could never be at my level, since it is my mother tongue. Additionally, I was there, ready to help, and he had said that she had no time to help him.

That is when he delivered the line. His daughter speaks perfect English because she spent a month in England. At that point, it becomes clear that there is no sense in continuing, but it illustrates a reality in Italian culture.

As visitors travel Italy, they invariably notice that signs, menus, notices, etc. are translated so poorly that they are all but incomprehensible. This isn’t limited to barber shops and little local businesses. The problem exists in government, major corporations; just about anywhere you see English translations. You see it in airports, major hotels, government websites… everywhere!

It’s the pride. Why have a non-Italian do a translation when we have a daughter, or a cousin, or a friend who claims to speak perfect English? It may spill over into the belief that the native-English speaking person can’t possibly do as good a job because they may not understand the nuances of Italian. I really don’t know.

Here is another great example: Soriano nel Cimino’s tourist board has a website, of course. Have a look at their home page . If that isn’t enough, keep digging on the site and try to read it. The kicker here is that for two years I have been offering to fix it for them… for free. I even went so far as to re-translate the site for them, and e-mail them a list of the mistakes with the changes they need to make. That was more than a year ago. I have explained to them in person why “The lucky hilly position” makes no sense in English. I explained how “the ideal place where to spend” is grammatically offensive. Did they change it? Why not? Nobody will tell, but I think it might hurt someone’s pride, so it is better to live in denial.

OK, I just felt like venting. I’m done for now.

Wow… I’ve been away from Italy now for a total of 3 and a half months. That is the longest stretch in more than 2 years. When I am in the states, I’m not immersed in the wonders of Italian culture, so material for the blog is hard to come by.

Anyhow, the other day Paola and I had the great pleasure of meeting a group of Floridians with whom I converse on a very popular message forum called ‘SlowTrav’, a website dedicated to travelers that understand and appreciate the concept of soaking in a culture when you visit, rather than racing by monuments to get it all in. On this forum, Italy is by far the most popular destination and subject of discussion.

The group included people from all over Florida. We started the evening in Winter Park (Orlando’s version of Rodeo Drive) at a wine bar where we all got to know one another, then proceeded to Rocco’s Grille, and Italian restaurant run by a couple from Sicily, with Northern Italian accents (I never got the story behind that one). The food was fantastic, the people were even more fantastic, and we had some great laughs as we all got to know one another.

Among the people in the group were Cecilia, who had stayed with us in Soriano just a few months ago; Jan, who we will be seeing this summer in Italy; Doug and Judith who put it all together; Gail & Howard, who have one leg in Umbria, and one leg in the US (but I’m not allowed to tell you where in Umbria); Tom & Judy (who live everyone’s dream of spending six months a year motor-homing through Europe – Check out the blog here); Ann & Pat from Jax, ‘Cracker’ & Tommy, Jim & Wendy, Lou & Kathy, and oh boy… too many names for one evening, so if I didn’t mention you, please leave a comment on this post and yell at me!
We had a great time, and I am most certain that it the first of many gatherings of its kind.

In the past year, the value of the dollar has fallen 10% against the Euro.  That means if the price of something in Europe has not changed, it costs you 10% more if you earn your money in US Dollars.  In other words, a hotel rate of E.200 per night a year ago translated into $242, and today it translates into $282.  OK, that's bad.  But if you are considering a vacation in Italy, there is a way to be almost completely unaffected by this with CultureDiscovery.com.

Culture Discovery is an American company that operates tours in Italy.  We own our own homes, we guide our own tours, and most of our operational costs are in Dollars, not Euros.  Since some of our costs are in Dollars, and some are in Euros, we are largely unaffected by the exchange rate!  This is very important for you, because we can keep you from being affected by the weakening dollar.

Most hotels and tour operators in Italy are completely bound by the Euro.  If they offer you a price in dollars, it is based on the exchange rate, so if the Dollar weakens by 10% against the Euro, they are forced to raise their prices in Dollars by at least 10%.  At the end, you pay in Euros no matter what.  Fortunately, Culture Discovery does not have this problem, and we can protect you against it.

This has perhaps been my busiest summer ever here in Soriano. So much so, that I have had no time to blog… how typical of me! That said, I’ll try to do a series of posts over the next few weeks to recap the highlights of this awesome ‘Summer Sorianese’

Olive Garden is one of those places that really sets my blood to boil. Every time I hear the word 'Hospitaliano' I begin to cringe and twitch. When I hear them say 'When you're here, you're family', I can't help but visualize the corporate offices of a chain with nearly 700 cookie-cutter restaurants. I'd just love to show up there one day waving my hands saying 'Ciao!!! It's cousin Michael'. I wonder what kind of Hospitaliano I will receive when I help myself (as family would) in their executive lunchroom at the corporate HQ. Better yet, after you leave an Olive Garden, how many people that work there know your name, let alone consider you family? Do we actually buy into this stuff?

OK, marketing marketing marketing. But now their commercials focus on their 'Culinary Institute' in Tuscany? They imply that their chefs all go there to learn how to make true Italian food with the freshest of ingredients. They learn from a local grandmother, then come back to their local Olive Garden and you get the benefit of their new-found talents. Yeah, Right! This is just over the top. Is Olive Garden actually trying to imply now that they serve authentic Italian food? Do they really want us to believe that it is the real thing? Fresh? We are talking about a Boil-a-meal-in-a-bag-then-serve chain here, people. Their recipes are at best 'Italian Inspired', but by no means Italian. It would be like having someone serve you a sausage and call it a hot dog.

Their latest commercial talked about how their chefs came back from Italy with their new recipe, 'Chicken Crostina' . Ummm... sorry folks, no such thing, and I can most certainly guarantee that the grandmother shown teaching the chefs in the commercial wouldn't put an Olive Garden Chicken Crostina in her mouth to save her life, let alone teach anyone to make it.

On Tuesday, December 19th at around 4:30 PM we sat at the departure gate in Los Angeles waiting to board our flight.  It had already been a very long day for us, and we were looking forward to a 10 hour flight to London with a connection that would take us to Rome.  It was me, Paola, our 17 year old daughter, and our 7 year old son.

I remember thinking and commenting at that time that if all went well, we would be getting in our rental car at Rome in about 16 hours, then make the hour and fifteen minute drive to Soriano, and finally be in our own beds.  The worst case scenario was that we would miss our connection.  After all, we only had a one hour layover at London Heathrow, so we might miss our connecting flight and have an additional 2 hour delay.

That worst case scenario was a dreaded thought at the time, but looking back, all I can say is:  IF ONLY!

As if I haven’t been there enough this year, I am on my way back.  I’ve barely been back a month, and now we have yet another trip planned for December 19th.  This will be the first time we have been there for the holidays in 12 years.  On this trip, Paola and the kids will be coming, and this will be Andrei’s first Christmas in Italy.  Besides spending Christmas wtith Paola’s family, we will be having a New Years Eve party at the villa with a bunch of friends.

The big motivator for going isn’t just the holidays, but the fact that the apartment rentals are beginning to fill up, and there is some unfinished business to take care of.  For one thing, I need to get the computer in Ponticello running, since I blew it up last month.  Additionally, Paola has some decorating to do, and I need to get a solid guest manual made for things like ‘How to turn on the heater’, ‘How to use the Satellite Remote’, etc.  We’ll also be getting some faux finishing done on some walls in Ponticello.

Beyond that, our friend Maurizio is opening up a B&B that is looking amazing, and we are starting to get overbooked during some periods in 2007.  I want to get some pictures of his place so we can start sending some overflow to him.  Additionally, this trip may bring 3 or 4 more apartments into the DiscoverSoriano.com mix, so there will be some checking out of a few places to make sure they meet our standards.

I’ve been back in Los Angeles for a week now, and last night we went to an Italian restaurant for dinner for the first time since I got back.  This may not seem like a big deal, but for us it is always a tragedy.

The restaurant was Pomodoro in Woodland Hills.  I don’t want to say it is a bad place by American standards.  Actually, it is one of the better chains.  It is just that I was in Italy having the real thing a week ago, and by those standards, even the best place in the states simply stinks.

To give you an example of what I mean, let me go back about a month.  I was having a mega craving for roasted chicken and roasted potatoes.  In the states, we would generally call it Tuscan chicken, since it is generally a central Italian thing.  In Soriano, there is a place that makes roasted chicken and potatoes that are to die for, and this craving I was having needed to be addressed.